Makeover International Namibia Sales : Training Manual Makeover Namibia 2017

Introduction

Applying makeup has always been one of those things every woman is expected to know. The real truth is that so many women have no idea how to put on makeup correctly and to actually make an improvement to the way they look.

If you were one of the lucky ones, then your mother probably showed you a few things here and there. But to be honest, she probably also had no real training in this subject. Some of us had to pick up a few makeup tips here and there but never really had the opportunity to learn the right techniques.

Daily Skin Care Routine

No matter what your skin type, having a regular cleansing regimen every day is critical for good skin health. Most skin experts advise that excessive cleaning should also be avoided at all costs. Washing your skin twice a day with a good facial cleanser that is designed for your skin type helps keep acne and other skin infections under control.

Cleansing gets rid of left over makeup and cosmetics that will end up clogging your pores. It also removes any sweat and environmental impurities from the surface of the skin. Many cleansers also hydrate the skin and make it supple and elastic. It is very important to use the correct cleanser for your skin type. Do not use regular soap to wash your face. Regular soap is high alkaline which will dry out your skin. Some also contain perfume which removes the normal protective sebum layer from your skin. This tends to make your skin loses its normal moisture and in some cases may even stimulate an oily skin to produce more oil.

Toning your skin is the second step in your daily skin care regimen. Toner gets rid of any excess cleanser that is still on your skin, it refreshes the skin and even out its pH levels. It also enhances cell renewal and refines the texture of your skin. Use a toner that gives your skin the vitamins and minerals it needs and you will see your skin revitalized in no time at all. The toner should be applied right after the cleansing (twice a day) and be left on.

Protecting your skin from sun rays is another daily skin care routine that you should adopt. Sun blocks are available for all skin types. Select one that suits yours and use it diligently whenever you need to go out.

Moisturizing your skin and keeping it well hydrated is an important step to follow. It helps the skin to maintain its normal moisture balance, puts lost moisture back into your skin and it also helps create the perfect base for your foundation. Many people with oily skin believe that moisturizing is unnecessary for them. But this may not really be true. Allowing your skin to get excessively dry may actually worsen your oily skin problems and cause acne or red patches. Drink plenty of water each day to clear out the toxins from your skin and to keep it supple and elastic all day long.

Another daily skin care tip is to pay attention to the products that you use on your skin each day and note how your skin feels or reacts afterwards. This helps you identify the cosmetics, creams and moisturizers that suit your skin best and have the least harmful impact. The same attention needs to be paid to the hair care products you use since these may also have an effect on your skin, especially if you have sensitive skin.

Weekly Skin Care Routine- Exfoliation

To support your daily skincare routine, it is also important for you to take some extra care over the weekend to get your skin ready for the week ahead. Although some experts recommend exfoliation as a daily routine, I recommend that you do it once or twice a week. This is quite sufficient for good skin health.

What is Exfoliation?

Exfoliation is the process of removing old, dead skin cells that remain on the outermost surface of your skin. This is an important part of facial skin care and body treatment. Exfoliation, when done correctly, leaves your skin looking and feeling fresh and smooth. Since the outer layer of dead cells is removed by this process, creams, serums and moisturizers penetrate the skin better and have better effect when applied after exfoliation.

The Color Wheel and Color Combinations

Before you can become a makeup guru, you need to know how different colors work. Knowing this helps you put together a perfectly suitable color palette for yourself or a client. Remember that the colors need to go well with the facial features and also be in alignment with the look you are aiming to achieve.

The color theory helps you understand colors and the best ways in which to use them to create a look that is simply stunning. It also helps you understand which colors complement and which neutralize each other. This keeps you from making a major faux paus with your makeup while helping you create stunning looks with ease.

The Basics

When a ray of light is passed through a prism, you see the seven basic colors. Each and every color in existence, falls somewhere within this spectrum of light. In the 20th century, Johannes Itten created the color wheel that showed the primary, secondary and tertiary colors and also introduced color matching.

Different Kinds of Colors

In the color wheel, the three basic colors, red, blue and yellow are known as the primary colors. They cannot be created from any other colors. Every other color is derived from one or more of these primary colors.

The primary color blue is the strongest color and is associated with coolness. Red is warmth and adds fullness, Yellow has the least strength and it is both warm and cool.

The strengths of various primary colors are an important aspect to remember. To equal the strength of blue, you need three times as much yellow and twice as much red and so on.

Secondary colors are derived from a mix of two primary colors in equal proportions. For example, yellow mixed with red gives orange, red mixed with blue gives violet (purple) and yellow mixed with blue gives green. These are the three secondary colors.

Tertiary/Intermediate colors are created when a primary color is mixed, in equal proportions, with a secondary color falling next to it on the color wheel. A tertiary color may be named with two color names such as yellowed brown. This means that yellow has been added to brown.

Complementary colors are those that are right opposite each other on the color wheel. When complementary colors are put next to each other, they brighten the look and intensify each other. In facial makeup, complementary colors have the best effect when used on different areas rather than when placed right next to each other. The color brown is achieved when the primary colors are mixed in equal amounts. Grey is achieved when black and white is mixed together.

Analogous colors are right next to each other on the color wheel. These colors generally fall in the same family and harmonize well. They serve to highlight each other perfectly without setting a jarring note. That is why you will find so many analogous colors in your eye shadow palette. The darker colors are used to define the eye shape and add depth while the lighter ones highlight the eye perfectly.

Yellow, red and orange are the warm colors while blue, violet and green are the cool ones. Colors that have yellow/red/orange undertones are also warm. They are brighter and tend to draw attention to the area of the face they are applied on. Cool colors or colors with blue/violet/green undertones are soothing and tend to give you an understated look.

When applying blue, violet or green concealer on specific areas of the face they impart a receding appearance. In other words, it covers imperfections. Blue concealer can be used on excessive tanned skin, violet/purple concealer on yellow areas such as pigmentation marks and green concealer on red areas such as pimples. We will discuss the use of concealer in a later chapter.

Learning about transparent and opaque colors is also critical for a makeup artist. Transparent colors are the ones that darken with more volume while opaque ones do not change no matter how little or great the volume applied.

The Color Wheel

The properties of color describe the color’s basic characteristic. They are the following:

Hue: The true color of the primary, secondary or tertiary colors you have mixed together is called their hue. A hue is therefore just one of the twelve colors on the mixing wheel.

These are the most intense and basic colors you can get. By adding black, white or grey to these, you can vary the brightness and density of the palette. If you need pastel shades or muted colors for your makeup then this is how you get them.

Tone: Adding gray to a pure hue gives you a toned color. While you may not use this extensively while applying makeup, it may be required for corrections. Almost every color we see and wear everyday has been toned in some way. A tone is created by adding both white and black (grey). Any color that has a bit of grey added to it is considered a tone.

Shade: A pure hue plus black gives you shades of the original true color. For example: Adding black to red gives you a deeper, richer red.

Tint: When you add white to a pure hue, you tint it. For example, adding white to purple will give you lavender.

The Shade and Tint Color Wheel shows you the various tints and shades that you can derive from various colors. The tints are achieved by adding white to the basic color. The shades derived by adding black to the basic color.

Now you understand how having a good grasp of the color theory can help you in these areas:

Knowing what colors to use together & understanding which colors accentuate or neutralize & knowing how to correct flaws in the skin by using correct color combos

Understanding how different colors, when used in combination, result in different ‘looks’

Before you pick out a color to use in your makeup take into consideration your eye color and skin tone. Of course your wardrobe choices also have to be factored in. By saying this, I do not mean that your eye shadow should match your clothing. Rather keep your eye shadow and clothing in the same color family or complimentary family.

Eye Makeup Ideas

Shades that softly contrast with your eye color are great for showing off your eye perfectly. Avoid colors that exactly match your eyes as this will make them unremarkable. At the same time, you may want to avoid sharp contrasts unless you are going for a dramatic, ‘set the stage on fire’ look. Remember that green eye shadow and red lips do make a stunning ‘out there’ fashion statement but not many women can carry it off with confidence.

Trendy colors look forced unless they are set off by other balancing tones. There is also the risk that these colors will quickly go out of fashion. Stick to simple natural colors for your daily makeup and you can never go wrong.

Analogous colors used in conjunction with others over your eyes let you highlight and add depth with ease. Otherwise choose different colors that blend together well. Dark colors will make your eyes appear smaller while lighter shades make them look bigger.

Colors that go well with all eye colors are navy, charcoal and powdered blue. The navy or charcoal will be used to define your eyes, while the powdered blue will be used for highlighting. If you cannot make up your mind about what to wear then stick to these tried and tested universal eye makeup favorites.

Many women use widely varying colors for day time wear and night time wear. During the day it is best to stick to natural looks with matte shades. Late evening or night time is the perfect time to try out colors with sheen and sparkle. The smoky look with dark shades and the contrasting bright look can both be carried off very well at night time.

Complementary colors make your eyes pop! If you want to make a statement, you should try complementary colors out. For example, green eyes with pink tones are an excellent way to grab attention.

One important point to remember is that matching your eye makeup colors solely to your clothing may make for disastrous results. Always ensure that your eye shadow choice goes well with your eye color (and skin tone/lipstick/blush etc). That said, it is fun to experiment with eye makeup so don’t hesitate to try out various combos until you find the ones you like best.

Choosing the Right Colors for your Skin Tone

What looks great on one woman may look just ordinary on another. One of the reasons for this could be that they have different skin tones. It is very important for you to choose your makeup colors in line with your skin tone for the most stunning effects. The undertones of your skin impact how your makeup colors look when applied to your face. Here is a quick look at the undertones different skin tones may have:

Fair Skin- yellow, gold, reddish or rosy, pale peach, pale pink

Olive Skin- Yellow, Yellow- orange, yellow- red

Dark skin- red, red- brown, blue, blue- black, ebony, orange- brown

Very important when starting with your foundation is that the color should blend in with the rest of your skin. Choose three colors that are in a similar shade but ranges from light to dark and apply it directly underneath each other on your cheekbone. The one that blends in with your face is the correct color to apply. For those of you who have a very active lifestyle, you may want to skip the foundation and go with a tinted moisturizer for a more natural look.

Women with fair skin can use a foundation that is a shade warmer than their skin tone. This gives your skin a glow. Blue- reds and pinks are best for the lips while softer shades like pale pinks or peach looks great. Fair skinned women should avoid extreme colors over the cheeks as this can be too excessively vivid. If you do want a dramatic look, you may use dark colors but make sure you take all of your eye makeup, lipstick shades etc. into consideration for you to get the perfect look.

Olive skinned women can carry off the bronze shades and brighter colors best. You can even add an extra shimmer to your look by using a bronzer over your cheekbone/brow bone areas. Gold, coral, orange- reds look great on the lips. A rule of thumb is that medium colors give you an understated look that is close to ‘natural’. Lighter and darker shades give you a bold look.

With dark skin tones, the challenge is to look attractive without getting an unnatural paleness. Avoid pale shades and opt for burgundy or red-browns. For your lips choose purple, mahogany or shades of brown. Dark colors make for the understated look. With medium colors the makeup is more evident but still looks elegantly attractive in a subtle way. Brighter colors need to be chosen with great care otherwise they appear too vivid to present a cohesively made up look.

Choosing the Correct Makeup and Hair Color for your Skin Tone

Looking good is easy if you ensure that your natural colors are in harmony with the colors you are wearing. This means ensuring that the colors of the makeup you choose blend well with your overall skin color and hair color. This is crucial as matching colors in this manner ensures that the makeup you apply highlights your face and adds value to it, instead of taking away from it or distracting attention.

The secret to doing flattering makeup is to build on what you are already gifted with, your natural skin tone and hair color. Here, it is also important to remember that successful makeup is more about using the right shades of colors than bold colors itself.

Primarily, skin has two shades of color called the undertone and the overtone. The overtone of your skin is what you see when you look at yourself, and because this skin is exposed to numerous elements such as tanning, it changes color over the years. However, the undertone of your skin remains much the same throughout your life as it is considered the inside or permanent shade of our skin. Here, it is good to understand that your skin color is different from your skin undertone, it is the base of your skin color, or like a natural foundation at best.

Such an undertone is best visible on the underside of our wrist. Good makeup is about matching and blending color with the skin undertone and not the skin color. This should be done in such a harmonious and gentle way that it builds or adds to your overall complexion, giving it a smoother, softer and flawless look. Broadly speaking, makeup and skin experts have divided these skin undertones into three broad categories, namely cool tones, warm tones and neutral tones.

Choosing the Correct Makeup Colors for Your Skin Tone

When it comes to doing makeup, finding out the correct skin tone is paramount. To do this, you simply have to look at the inside of your forearm and wrist, where veins are generally visible. If your veins appear slightly greenish, that means you have a yellow skin undertone or a warm skin tone. However, if your veins appear more bluish, you clearly have bluish-pinkish undertones or a cold skin tone. Should you not be able to clearly make out the color of your veins, and the overall area has a beige tint, then you possess a neutral skin tone.

Eye Makeup Ideas

Complementary colors make your eyes pop! If you want to make a statement, you should try complementary colors out. For example, green eyes with pink tones are an excellent way to grab attention.

Choosing the Right Colors for your Skin Tone

Fair Skin- yellow, gold, reddish or rosy, pale peach, pale pink

Olive Skin- Yellow, Yellow- orange, yellow- red

Dark skin- red, red- brown, blue, blue- black, ebony, orange- brown

Choosing the Correct Makeup and Hair Color for your Skin Tone

Choosing the Correct Makeup Colors for Your Skin Tone

Another popular and easy way of determining your skin tone is to wash your face well, and pat it dry. Now stand in front of the bathroom mirror and hold a plain white sheet of paper next to your face. If your face starts looking slightly yellow or red in comparison, then you have a warm skin tone. Similarly, if your face gives off a pinkish-bluish aura then your skin tone is cool. And should your face simply come across as brownish then your skin tone is neutral.

Once you have established your skin undertone with the help of these simple tests, the next step is to mix and match makeup colors according to your skin tone. The warm skin tone color palette includes a range of shades such as honey beige, shades of beige, almond, copper, gold etc. These colors in general and their accompanying shades are bound to compliment the skin of any person with a warm skin undertone. When applying makeup for a person with a warm skin tone, your foundation should reflect any one of these shades. And the best way to ensure that the foundation is the perfect match for the skin tone is to do another quick, easy test.

Take 3 similar foundation colors and apply it underneath each other onto your cheekbone. The perfect match foundation would simply become invisible to the naked eye, instead leaving a smoother and even looking skin tone. This easy test should always be performed before applying any foundation on the face, as it ensures you find your perfect skin tone match. We will discuss foundation in more detail in later chapters.

When it comes to lip, eye and nail color, people with warm skin tones generally look good in shades of browns, tans, corals, tans, reds, bronze etc. People with cold skin undertones on the other hand look great in foundations with shades of ivory, and browns. While pink, rose, mauve, berry, red, plum, wine, orange etc. look good on them in lipstick, nail paint and eye color. The biggest advantage here goes to people with neutral skin tone. They should generally settle for foundation in shades of beige.

Having established skin tones and their complimentary palettes, it is good to remember that no two people can have the exact same skin tone. So, while these colors and shades work well on most skin tones, you must apply and test these colors before embracing them in your makeup. Here, experimenting with color is a must; otherwise you might find yourself bored of using the same color, while losing out on a huge range of flattering shades out there.

Choosing the Right Hair Color for Your Skin Tone

Just as makeup is all about blending skin tones and artificial shades that suit you and compliment you in a natural looking way, so is hair color. When it comes to hair color, your makeup must add to your overall appeal. The general thumb rule tried and tested by experts over the years, states that you should color your hair no more than two shades darker or lighter than the natural hair color you are blessed with.

The same goes for hair lowlights and highlights as well, as such shading of hair ensures it frames your face beautifully and in a way that it brings out only your best features. Should your skin tone be warm, then hair color shades of honey, auburn or golden would suit you really well. For people with cool complexions generally shades of beige, brown and black look good. And as always, people with neutral skin tones are free to experiment with colors, as most shades of black, brown and golden would suit them well!

When it comes to hair, the hair color you use should always look natural and not stand out. For example, if you have a warm peaches and cream skin complexion, then a warm, copper hair color would lift your face and add certain brightness to it. Similarly, for fair skinned people, golden or blonde hair would do little, when compared to a nice deep brown hair color that would immediately frame their face, highlighting their bone structure.

Apart from this, cool toned people should generally avoid going in for hair colors such as red, bronze and yellow as such colors would simply make them appear pale or sallow. Instead, warm toned people should opt for these colors and other warm shades of browns,

chestnuts, rich golden browns and auburns. But they should generally avoid colors such as blue, beige, violet, and ash, as these have a tendency to make warm skin look washed out.

A word of advice, makeup or hair color used should always be of good quality and should be tested before applying, as the chemicals in these products could impart a bad allergy or itch. All such chemical products have a shelf life and in that time, they should either be used or thrown out as they are not safe for use after that time period.

How to Fill In Your Eyebrows

Eyebrow filling gives your overall facial makeup a completed look. Mismatched brows or overly sparse brows pull the attention away from your best features and impair your overall appearance quite significantly. Eyebrow filling is also important because it helps to showcase your eye makeup.

Whether you use pencils or powders, keep in mind that they stick to skin far more than they do to hair. For making sparse eyebrows look fuller, fill in the areas where the hair should grow for a perfect eyebrow. Before you put pencil or powder to your brow, comb it out well and examine exactly where you need to work. Always apply the strokes in the direction of hair growth for a natural look.

Use brow powder to fill in your plucked eyebrows for a natural look. You get the greatest control over color placement when you use a stiff brush for the powder. If you have thin eyebrows or you have inadvertently over plucked, use a brow pencil for the filling. Finish the filling properly so that you avoid the penciled look. Never ‘draw’ the entire brow. This makes your eyebrows the most obvious features of your face but gives them an extremely artificial appearance.

To keep your eyebrows in place, use a gel if necessary. Tinted ones are ideal if you would like to add a color to your eyebrow. Blondes should go one or two shades darker than their hair color while brunettes can opt for the same color or a couple of shades lighter.

Before the perfect fill- in, brush the brow downward and then draw a line along the upper edge to mark where the arch should peak. Now comb up and out. Add volume to the sparse areas with a sharp brow pencil. Feathering strokes with your pencil give the best effect. The final natural look is achieved with brow powder. If you have colored your brows too dark, lighten the shades with a toothbrush dipped in shadow or neutral powder.

How to Apply Foundation

Makeup experts and cosmetics companies have created a product called foundation. The makeup foundation, as its name suggests, is the base or foundation on which you can build yourself a new face, by adding color to it in the right places and highlighting your best features.

There are many advantages of using a foundation. Laying a good coat of foundation on your face is crucial as it promises to hold your entire eye and cheek makeup together, come sun or rain. Also, using foundation on top of your concealer is a great way to give extra coverage to those under eye dark circles, scars, acne, blemishes and uneven skin tones. It is particularly a great product for ageing women struggling to cope with fine lines, freckles, age spots and wrinkles. Ever since this particular makeup product has been introduced, its popularity and demand has increased manifold.

As a result, foundations of all shades, tints and hues are available in the market today. And not just that, even the texture of foundation has changed over the years. From liquid, cream to gel, matt and powder, foundation is now available in all forms and aims to fulfill the unique skin needs of all women. The versatility of this product is obvious from the fact that it can be applied either with your fingers, by common face sponges or even by specially designed foundation brushes that help you glide it on for a smooth and soft look.

Choosing the right foundation

When it comes to buying the right foundation, there are two main things to consider. First, the foundation that you choose should match your skin undertone. For example, if you have a warm skin tone then you should try on foundations of shades of yellow, for cool skin tones you can try on shades of blues and pinks. If you have a neutral skin tone, then you can try on shades of beige for a foundation. Here, it is best to never go by what someone else uses. This is because two people may have the same skin color, but they cannot have the same skin undertone, as that is something determined by numerous factors including your genetics.

The perfect foundation for you can be found only by trial and error, wherein you do a market research to see what shades the best cosmetic brands in the market are offering. Even then, don’t just settle for anything that looks similar to your skin tone, as your foundation should be an exact match of your skin tone, no less or no more. And the only way to determine that is by trying out various shades of foundation in natural light. The best place to try on foundation is between your lower cheek and your jaw line. Should the foundation blend in perfectly and become invisible, you have a winner.

Once, you have found the correct shade of foundation, the second step is to decide which texture will suit you the best. Makeup artists and skin experts generally advice that should you have an oily skin texture, you should buy a matte-powder foundation (also named as a 2- in-1 foundation) as the powder minerals are known to absorb the excess oil on your face, ensuring that your makeup does not melt away. For dry skin, a cream based stick or liquid foundation is good as these products come with specially created moisturizing ingredients that work to keep your skin hydrated under all that makeup. For combination skin, an oil-free foundation is best, as it will work well on your oily T-zone as well on your dry cheeks.

Applying your foundation

When it comes to applying your chosen foundation, always begin by giving your face a light scrub, and then gently pat it dry with a clean towel. Should you want, you can follow this up with a light coat of moisturizer over your face and neck. Women generally choose to apply their foundation in two ways. Some women, who are not inclined to do much makeup, prefer to do spot application only, in which they dab some foundation on their problem areas such as under eye circles, scars and blemishes, and go about blending it with their skin tone. While there is nothing wrong in using your foundation as a concealer, it can become tricky. In such cases, if the foundation is not blended well or if the shade of the foundation is not the same as your overall skin tone, it could make you look really absurd, to say the least.

However, the best and the most popular way of applying foundation is to do a full face coverage to ensure an overall balanced and even skin tone. One method is to start by dotting your face with your chosen foundation and then using a sponge or a foundation brush or even your index finger to blend it well with the skin. The two most important things here are that you need to be gentle and make soft strokes with your chosen tool of application and secondly, never rub in your foundation. Foundation is not moisturizer which needs to be rubbed in to hydrate skin pores, its job is to stay on top of your skin, protecting it and hence it needs to be glided on.

While applying foundation, don’t neglect your neck, nose, jaw line or your hairline. The foundation should be blended starting from your hairline down to your neck; otherwise in natural light your skin will reflect two or three shades of skin. Once you feel that your face is suitably covered, dust a little translucent powder or blush on it and your foundation shall settle in no time. Once this is done, you can carry on with the rest of your face, eye and lip makeup. Here, it is good to remember that you should always start by applying a thin layer of foundation, put more only if needed, or you may end up with a caked look.

However, if you apply, use and remove your foundation well, you will actually see a marked improvement in your overall skin tone, because your foundation acts as a shield for your skin protecting it from harsh sun rays, pollution and dust. For this reason, it must be periodically removed to open your pores and let them breathe.

Foundation can be simply wiped away by wet wipes, or you could always invest in some good quality makeup remover and use some of that on a cotton ball to remove all traces of foundation from your face.

Once this is done, you must wash your face with a gentle face wash or a soft scrub like papaya scrub and pat dry. Follow this with a night time moisturizer and your skin will look and feel great, both day and night.

How to Apply Loose and Pressed Powder

When you think of makeup, there is no one product or cosmetic that stands out from the rest. There are a lot of elements and ingredients that constitute makeup and blend together to give your face a flawless glow. A well applied foundation and nicely blended concealer can work wonders for your patchy and discolored skin, but they alone cannot hold your new face together for very long. This is because no matter how high quality your foundation or concealer is, they need to be held solidly in place with the help of powder.

Powder is a crucial ingredient of good makeup. Powder promises to hold and set your base of foundation in place while you apply other makeup to it such as eye makeup, blush, etc. In the absence of powder dusted on your foundation, applying such makeup is very difficult as in most cases; the blush doesn’t reflect well or gives a patchy look to your skin. Not surprisingly then, world over makeup artists and skin experts have argued the importance of dusting some tinted or translucent powder over your foundation to give your face an ethereal and natural glow that stays on for long.

There are different powders that rectify different skin ailments. For example, if you are prone to dark circles and are looking to conceal them with some concealer and powder then you need to buy some loose powder which can be lightly dabbed in the under eye area to better camouflage your concealer. Similarly, there are different kinds of powders available in the market for oily skin, dry skin and uneven skin tone to name the most popular ones.

Applying your powder

A best practice that most makeup experts swear by when it comes to powder in particular is ‘less is more’. Always keep this is mind while applying your powder over the foundation. To begin with, apply your matching foundation and concealer in a cool room and allow it a minute or two to settle down. Next, carefully open your pressed powder or your loose powder container and dip your brush or sponge in it. Always remember to gently tap your brush or sponge against the container to dust off all that extra powder clinging to the brush or pad. Some women prefer to wet their sponge in a bit of water and then dab it in powder before applying it on their face for better coverage.

If you are using a powder brush, then the next step is to hold your brush very softly and press it over your whole face and neck, making sure that you cover your whole face. Here you can start from your cheek bones and go up till your hairline. You can also apply it on your neck area to ensure that in natural light, different shades of skin are not visible. Should you be using a powder pad or sponge, then you must lightly dab and press in onto your face. Begin by applying it along the cheek bones and the jaw line. This helps refine and sharpen your facial features.

Lastly, always use little powder at a time, or else you would end up with an unnatural look. Once you’ve applied your powder remember to wash and dry your brush and sponge well before the next use.

How to Apply Eye Shadow and Eyeliner

A woman’s eyes are perhaps the most beautiful feature of her face. They have a life of their own, they express emotions and feelings and when light up, they put a glow on your whole face. While we are all gifted with beautiful eyes, our fast lifestyles, poor habits and irregular routines tend to take a toll on our delicate eyes, leaving them dull and sometimes even with dark circles under them. This is where eye makeup can do wonders for your eyes, by highlighting them and correcting their flaws.

However, unlike face makeup, eye makeup is not easy. This is because while doing face makeup your canvas is vast, giving you ample scope and space to experiment, but when it comes to eye makeup you have to be extra careful as eyes are a comparatively smaller and delicate canvas. Overdoing your eye makeup should certainly be avoided but knowing what is too much only comes from regular practice. Try to invest in good quality makeup products. Quality products will make the task much easier and a lot more fun.

Choosing the right eyeliner and eye shadow

It is important to carefully select your eyeliner and eye shadow. Here it is important to select colors in the same color combination or color range.

You could also match your eye makeup to your overall skin tone. For example, if you are not particularly fond of heavy makeup and normally just wear tinted moisturizer or concealer, then the best eye shadow colors would be nude, beige or shades of brown for day wear, if you are fair and plum. Use tan or berry if you are whitish in complexion.

For such women who like to wear minimal eye makeup or wear subtle makeup to the office, a plain black, brown or tan eye liner is the best as it will open up your eyes and give them a defined shape. Experts also feel that matching your eye makeup to make it contrast with your iris color brings out the best results.

Applying eye makeup

First things, first! Always tweeze and shape your eyebrows before starting your eye makeup. Then wash your face well, especially around the eyes and pat dry. Never scrub the area under and around your eyes too harshly, as it is bound to backfire and in worst cases lead to skin breakage. Next, apply your foundation and blend it well from your hairline to your jaw line, including around your eyes and over your eye area. Now, delicately dab some matching concealer in your under eye and surrounding area. Next, dust some tinted or translucent finishing powder on your face and let it set for a moment. I always recommend applying primer, concealer, foundation and powder and then work my way downwards towards the rest of my face.

Experts generally believe that layered eye makeup gives the best results as it blends really well. To achieve such a flattering look, you need to apply three shades of complimentary eye shadow colors. This is where an eye shadow palette comes to your rescue as it offers you the best similar shades along with a convenient brush designed to apply them. Start by choosing a light base color eye shadow (such as white, cream, beige or champagne, etc.) that is almost similar to your eyelid color. Apply it on one eye and then the next.

Once the base is applied, you can apply different shades of eye shadow depending on your requirement. For example, if you have small eyes and you want to make them look bigger, then you can apply a medium color eye shadow such as light brown or lavender, etc. in the crease of your eye and take the eye shadow upwards at the end of the eyes. Dark shades of color generally look the best when applied in the outer corners of your eyes as it gives your eyes a smoky, smoldering look. Apply a highlighting color like champagne just underneath your eyebrow.

Since eye makeup is all about blending the shades well, you need to put minimum pressure and keep your strokes short and delicate. Here, it also helps if you keep a wet wipe or cotton swab ready should something spill out or not blend well. Once blended, you can always dust some setting powder on your eyes as well, to hold it and help it set better.

Applying eyeliner

Once your eye shadow is done and set, you can start with applying your eyeliner. Eyeliner is a must for eye makeup, because irrespective of the size and shape of your eyes, it can ensure that your eyes stand out and look stunning. In fact, many women don’t fuss with eye shadow and go straight away for eyeliner. The best way to apply an eyeliner pencil is to line your upper and lower eye lashes at their very base. Do the top first, working from the outside to the inside corner of the eyes. Here you can use a thin or a thick line depending on the look you are going for.

However, the best approach is to begin by drawing a thin line, and draw a thick line on top of it. If you want the wide eye effect then it is best to draw a line from the iris to the outer eyelashes only. For a more softer and natural look gently and deliberately smudge your eyeliner towards the lashes and do this along the shape of the whole eye. And should you want to make your eyes appear bigger than they are, then you have to extend the eyeliner pencil a little past the corners of your eyes. However, there is no fixed rule as to how and where to apply your eyeliner and each eye has a different shape and size. So, you need to practice and experiment before zooming in on a preferred style of eye makeup.

Dos and don’ts of eye makeup

Since eyes are such a delicate part of the body, every form of makeup you apply on or near them has to be of good quality and tested first. While using an eyeliner pencil, ensure that it is not too sharp or too blunt. If you don’t have an eye pencil sharpener handy, and have to choose between a sharp and a comparatively blunt pencil, always go in for the blunter one. This is because using such a sharp eye pencil is always a hazard, to the extent that even experts with practiced hands, blunt them on a tissue or surface before applying them. This will make the application easier where the eyeliner is soft enough to simply glide on.

Also, if possible, explore the idea of liquid eyeliner as these are great alternatives to using a pencil. Such eyeliners are soft and silky smooth so they can never hurt your eyes, should your hand occasionally slip or slide. Plus, such eyeliners have an added advantage where they offer more variety of metallic shades from which to choose from. You should sharpen your pencils and clean your brushes after every client to keep it clean. Never use a wet makeup brush, as that would never give the desired matte look you need.

Lastly, whichever eye makeup you choose to buy, you should ensure that it goes well with your overall skin type. Pencil eyeliners tend to smudge often on oily skin, so instead, try liquid eyeliners. Gel or cream eyeliners also work good on such skin types and fare equally well on dry and combination skin. Powder eyeliners are trickier to apply because of their nature and hence not good for amateurs.

How to Apply Mascara

The best thing about makeup is that it is like trick photography; you can play with it and experiment with it wholeheartedly, till you get a look that flatters you. Makeup, especially eye makeup, is most commonly used to do two things. It is either used to highlight or enhance the best attributes of your face and eyes, or it is carefully applied to draw attention away from your facial flaws. In both cases, it can work to your advantage if done right. A good example of such helpful makeup is mascara.

Mascara is generally considered the most popular form of eye makeup as it today falls in the unisex makeup category, with both men and women using it to play up their eyes. The main purpose of mascara is to visually extend the appearance of your lashes. So who should use mascara? Everyone, because it is such a nifty makeup product, that it can do wonders for any and all eye shapes and sizes.

Using a lash curler and mascara

Once your overall face and eye makeup is set, you can turn your attention to applying mascara. Here it must be mentioned that while buying your mascara, you must always invest in a good quality lash curler as well, as the two (lash curler and mascara) give the best results when applied one after the other. The biggest advantage of lash curlers is that they gently curl your eyelashes temporarily and open up your eyes to give the impression that they are bigger in size.

While using a lash curler, the trick is to be gentle but firm. Put your open lash curler on your upper eyelash and squeeze gently for about 10 to 20 seconds and then leave. Once done, you can start applying your mascara by opening it and dabbing the lash liner brush against the rim of the tube. This ensures there is just the right amount of mascara on your brush. Next, position yourself in front of a mirror with an overhead light and put the mascara brush at the base of the upper eyelid, making zigzag movements till the end of the lash. Do this two or three times, looking in the mirror, ensuring that your eye lashes are separating and not clumping together. Short and light strokes give the best results.

Lastly, using waterproof mascara is a good idea because eyes generally do water occasionally and the sweat factor adds to the dangers of your mascara going into your eyes. Also, too much of mascara can backfire and give your lashes an artificial look. Since the idea of using mascara is to create a subtle, thick, long-lash look with big eyes, just two or three coats of any mascara is enough. After its application you should immediately put your mascara brush back in its tube or else it will dry and become crumbly, to the extent that you would not be able to use it again.

How to Apply Blush

We all would love to have rosy red or pink shell colored cheeks, but only a few of us are gifted with these in real life. For the rest of us, we can only find solace in makeup such as blush to give us that perfect look. Blush is usually applied after you have applied concealer, foundation, powder, eye shadow and eyeliner. However, many women who don’t like to go in for full face makeup prefer to use blush after a tinted moisturizer or foundation.

The first step in choosing a good and flattering blush is to match it with your skin tone or complexion. Experts believe since blush is used to create an artificial flush of color on your cheeks, it is best to match it with the real color of your flush. For this, you can always try giving

your cheeks a little pat to see the color that appears after, or you can do something strenuous like taking a quick brisk walk around the corner to work up a face flush and then match your blush on to that particular hue of your skin tone.

Once you know your complimentary color of blush, you can then go about looking for a texture that suits you best. Since there are numerous blush cosmetics available in the market, it is best to take your time and find one that suits your skin type well. Generally, powder blushes work very well on oily skin, as the powder absorbs the extra oil. However, if you have dry skin then a cream based blush is a good idea. For combination skin, a gel based preparation works well.

While some blushes come with their own brush, you should invest in a quality blush brush with natural hair. This brush covers the maximum area and also ensures that it is evenly distributed on your cheeks giving it the natural glowing look.

Once your brush has the correct amount of blush on it, look in a well-lit mirror and smile pulling your lips apart. This process helps you locate your cheekbones or the ‘apple’ of your cheeks. However, some experts say that making a fish face works even better as it exposes the round rises or mounts of your cheeks that naturally tend to flush.

Once located, you need to target this particular area and glide your blush brush across this zone in broad, outward strokes. Another way of applying it is to locate the apple of your cheeks and place your brush right in its center and from there start brushing outwards and in circular movements, as this gives a more natural looking coverage.

How to Apply Lip Liner, Lipstick and Lip Gloss

After a woman’s eyes her lips usually draw the most attention. Good lip makeup such as a well applied lip liner, a good color lipstick and a flattering lip gloss can really liven up your whole face and give it a sultry and fetching look. However, like eye makeup, lip makeup too is tricky as there is always the danger of going overboard given the small area of application.

Having said that, lip makeup is not all about colorful pouts, instead it is about filling in the right lip color in the right way so you don’t end up with very artificial looking lips. Here are a few step by step suggestions to make your task easier and fun.

How to apply lip liner

To begin with, always apply all your face makeup and eye makeup, leaving your lip makeup for last. This is because if you do it first, there are always chances that your hand may brush against your lips, staining your hands and removing all your lipstick. It is also easier to choose the right lip color after you’ve chosen your eye makeup and blush color.

Start your lip makeup by applying a lip liner. There are many shades of lip liners available on the market. To play safe, go with a shade that is the natural color of your lips or matches the shade of your lipstick. You can apply a little lip balm on your lips to moisturize them. This ensures the lipstick doesn’t directly come on to your skin or leave it dry and chaffed. Once this is done, just run a smooth tissue on your lips to absorb all the extra stickiness from the balm. Now using the liner, trace the shape of your lips starting at your upper lip and drawing the line outwards towards the corners of your mouth. Follow the same process on your lower lip as well. And finally when both lips are traced, fill in your lips gently with the liner. Take your powder sponge and lightly dip it into your translucent powder. The powder will act as a holding base for your lipstick, ensuring that it stays on longer and also preventing it from flaking.

How to apply lipstick:

The next step is applying lipstick. There are two general ways of doing this. One, you can directly tilt the lipstick out of its case and apply it or you could use a delicate lipstick brush and use it to paint the lipstick onto your lips. If you use a lip brush you will get a nice even coat of lipstick, and therefore it is always recommended you use one.

It is advisable that you always go in for one that has moisturizing ingredients as these are the best for keeping your lips soft and looking smooth. For daytime, matte finish lipsticks are the best and for night time, glossy or shiny lipsticks generally do the trick. Generally speaking, lipsticks too should be matched with your skin undertone or skin color for best results. For example, if you are fair, then lipstick shades of pink, red, rose and orange are bound to look good on you. For slightly darker skin tones, shades of beige, plum, wine, rose and dark shades of magenta usually look good. Apply a bit of translucent powder over your lipstick and apply another layer of lipstick. This sets your lipstick well.

How to apply lip gloss

After your lipstick has dried and rested, use a lip gloss to make them look fuller and softer. Lip glosses generally come in transparent or light, pastel shades as they are designed to go on top of your lipstick to give it a refined shine and polish. However, a good quality, fruity flavored lip gloss can be used on nude lips as well, to just bring out the real color of your lips or just lend them a slight pinkish tint.

The trick to making your lipstick last the whole day is in layering your lip balm, liner, lip color and gloss well so that it is even all throughout and smooth. It is generally unevenly applied lipstick that comes off the first chance it gets and gets transferred to anything you get near your mouth.

Always gently dab your colored lips with a soft tissue that can absorb the extra color. The best way to have it stay on for longer is if you apply translucent powder over your lip liner and also over the first coat of your lipstick application. Also, the market today has special non- transferable lipsticks which are great for parties as they stay locked onto your lips for 24 hrs and more, not staining your glass or cutlery when you eat and drink.

Choosing the right shade of lipstick is half the battle. When you combine your great choice in color with the knowledge of correcting your lip shape, you can master the art of applying lip liners, lipstick and lip gloss.

How to Apply False Eyelashes

Long lashes frame your irises and make them stand out with stunning effect. You can achieve a picture perfect look by using false eyelashes. You can even create different looks, for example the sultry look with long curving eyelashes or the innocent look with thick short lashes and much more.

Applying false eye lashes for that perfect look requires a lot of patience and a steady hand. Of course, the results are better the more you practice. Before applying false eyelashes you should know how to make them appear as natural and as attractive as possible. Keep these facts in mind:

False eyelashes appear natural only when the individual lashes are of varying lengths. The longest clusters should always be positioned at the outer corner of the eye.

Always apply individual lashes, one at a time and check the effects before going on to the next. This will help you avoid the ‘obviously made-up’ look.

Before you apply false strip eye lashes, ensure that they are trimmed to fit your lash line length correctly. Apply a very small portion of glue to the strip lash. You can apply the glue to the back of your hand or a clean, disinfected hard surface and run the lash strip across it for an even spread of the glue.

Blow on the false lash for a few seconds to get the glue to start hardening. Applying the lash at this stage keeps it from shifting position once you have placed it the way you want. Position the lash exactly over your natural eyelash line (using a tweezer) to get a seamless full eyelash that looks and feels most natural. Use the backside of your tweezer and softly run it over the strip lash to make sure that it sits tightly.

You may use an eyelash curler over your lashes both natural and false and then apply your mascara to complete the look. I recommend that you don’t use a lash curler when applying false lashes because the curler may shift the applied lashes and then you it will be difficult for the glue to set again.

Day and Evening Makeup

A major indicator that decides the type of makeup you should opt for is the time of day. Depending on what time a particular event or occasion is scheduled, you should choose your makeup wisely. While makeup does enhance specific features of your face, it may backfire if you do not make the right choice. Lighting plays a primary role in choosing the type of makeup as different environments create different effects.

Difference between Day and Evening Makeup

Lighting is the decisive factor that distinguishes between day and evening makeup. If you want to bring out the best features, you should pay close attention to different lighting environments. A simple rule in deciding the right makeup is the more light you are exposed to, the less makeup you should wear. If you are exposed to bright lights like outdoors in the day, you should opt for subtle makeup while events in the evening call for a little more jazz!

Although you make use of the same makeup items for day and evening makeup, the color and intensity of the look makes all the difference. Depending on the lighting, different makeup colors can lend a unique texture and tint to your skin, making it imperative for you to make the right choice.

What constitutes day makeup?

Needless to say, day time is the brightest part of the day with ample sunlight adding a golden sparkle to all environments. During the day, it is best to stick to subtle and natural makeup. As the bright sunlight is already highlighting the features of your face, your makeup should do little in exaggerating the same features. Day makeup is most commonly worn to the workplace or when carrying out everyday tasks. Neutral shades best define day makeup as they enhance your features without overdoing the overall look.

Neutral makeup helps define your facial features and you can use it to draw attention to specific parts by adding a bit of bold color. Day makeup is essentially balanced and subtle, bringing a light glow to your face.

Stick to browns and grays and add a light touch of blush and mascara to enhance your features. If you are planning on wearing eye makeup, a light touch of black eyeliner with a subtle lipstick or lip gloss completes your day look. It is important to stay away from using prominent makeup like thick eyeliners as natural sunlight and fluorescent lights can make your eyes look artificial and unnecessarily thick. While the choice of makeup is unique to your tastes, it is always a good idea to avoid exaggerating it or looking overdressed.

What is evening makeup?

Unlike day time, evenings are comparatively dimmer, relying mainly on artificial lighting. Owing to the lack of bright light to enhance your features, you makeup needs to be a little more dramatic and glamorous. If you are attending a party at a dimly lit venue, bold makeup is the way to go. If you are waiting to try out a new brand or color of makeup, then is the best time to experiment. To master evening makeup, you should zero in on your best features and highlight them with bold colors. To shine the spotlight on your eyes, use more mascara and eyeliner. You can even use kohl to make your eyes appear sultry and seductive. If lips are your best feature, don’t be afraid to accentuate them with bold colors.

Evening makeup for different eye colors

Blue-eyed women can bring out their eyes with dark blue mascara. For a more dramatic look, you can pair it with charcoal eyeliner. For the smoky eyed effect, purple, dark blue, silver and gray shadows work well.

If you have brown eyes, you’ll be able to pull of black eyeliner beautifully in the evenings. Plum, mauve and dark brown eye shadows suit deep brown eyes. Women with light brown eyes can opt for dark brown eyeliner and pair it with neutral eye shadow shades.

Chocolate brown eyeliners suit green-eyed beauties best. Pair this with colors like plum, lavender or dark green for an ‘eye-catching’ effect!

During the day, it is best to stick to subtle and natural makeup. As the bright sunlight is already highlighting the features of your face, your makeup should do little in accentuating the same features. Day makeup is most commonly worn to the workplace or when carrying out everyday tasks. Neutral shades best define day makeup as they enhance your features without overdoing the overall look.

How to Go From Day to Evening Makeup

To master evening makeup, you should zoom in on your best features and highlight them with bold hues. To shine the spotlight on your eyes, use more mascara and eyeliner. You can even use kohl to make your eyes appear sultry and seductive. If lips are your best feature, don’t be afraid to try bold colors.

Please Note That:

Chocolate brown eyeliners suit green-eyed beauties best. Pair this with hues like plum, lavender or dark green for an ‘eye-catching’ effect!

While the day look aims at looking natural and pretty, the night time makeup routine is aimed at creating a dramatic effect.

Perfect Smoky Eyes

The dark, smoldering smoky eye makeup is the perfect look for the evening. There are many celebrities who opt for this dramatic look when they walk the red carpet at glitzy events. You too can duplicate this alluring look with some practice.

The smoky eye look involves the use of some heavy colors over the eye area. In general, dark shades such as grays and blacks are predominantly used to achieve this look. One rule of thumb to keep in mind is that when you are opting for such dramatic eye makeup, you should avoid using distracting colors on other parts of the face. For instance, with your smoky eye makeup, you should never pair a bright lipstick which will draw attention away from the eye area. Similarly, strong colors should be avoided on other parts of the face too, such as bright blushes.

The focal point of your smoky eye makeup is the eyes. All other makeup should serve to highlight this feature and blend in with this look seamlessly. Opt for light, translucent blushes/light bronzer to add a hint of color to your cheeks and a pale/nude lipstick shade which sets off the smoldering eye makeup to great effect.

The smoky eye is an ageless look that can be perfected with the right technique. The key to perfect smoky eyes lies in skillful blending. Before you start the application, ensure that you have the right equipment to master this look. You may need a smudge and blending brush in addition to the applicator and eye liner brush.

The very first step in smoky eye makeup is to apply the concealer. Any dark circles under your eye should be concealed very effectively before you start working on the look. Since this look involves the use of dark shades, the dark circles under your eyes can skew the entire makeup unless they are hidden completely. When you are choosing your concealer, pick one that is one to two shades lighter than your natural skin tone or an orange concealer if you have very dark circles underneath your eyes.

Using eye makeup primer is also a good option to get that perfect smoky eye look. These come in powder and cream form and they help the eye shadow stay on longer. By using this, it also prevents your eye makeup from getting smudged beneath the eye lids. This helps you maintain that perfect smoky eye look all through the evening. Wipe primer across the eye and let it dry thoroughly before you get on to the next step.

Next, apply foundation all over your face and finish it off with loose translucent powder or even a color powder, if this is what you prefer. Just make sure that the powder is the same color as your skin tone and not darker or lighter.Though the smoky eye makeup is always dark, there is no reason why you cannot add some color here. The key is to ensure that the colors you use do not undermine the stark effect of this look. You can pair light base colors and rich dark ones to achieve a stunning smoky eye look. Gold and champagne make excellent base colors too. Jewel toned shades are a good option for a variation of the smoky eyes effect. Gold browns and purples also give you a unique look.

Metallic tones go well with all skin tones. They add that bit of glamour to your smoky eyes that detract from the typical dark smoldering look and add a dash of mystery and allure. Green shadows and liners also give a more modern smoky eye look. For a completely different effect, use purple or blue mascara.

When applying the eye shadow, the richest and darkest color should always appear near/around the lash line. The color should go lighter as it reaches the crease of your eye. The base shadow color should always be light. You can use shimmery creams, whites, taupes, pearls or even silvers as the base color. Stick to neutral shades for the best effects. Apply the base shadow over the lids right up to the brow bone.

Next, take a medium shade eye shadow and apply it in the crease of your eye. Use your eye shadow brush to apply the dark shade starting at the outside corner of your eye, creating a “v” shape from the end of your crease area and finishing it off into your lash line. The eye liner should not be seen once you have completed the blending. Take your blending brush and blend this dark color so that it blends in with the rest of your makeup.

One critical point to remember is that both your eyes need to match perfectly with regards to the color tone, shade and density. Since you are blending the dark shade to achieve your smoky eye effect, matching both eyes can be a challenge unless you have enough practice with this look.

Finish off your look with a generous application of mascara. You may want to apply several coats to make your lashes appear thick and luxuriant. To add some curl to the lashes use an eyelash curler. For a dramatic look, you may want to opt for strip or individual lashes to give your eyes that extra oomph.

Applying the Eyeliner

The typical smoky eye look involves the use of a lot of black, gray or brown. Use any of these shades for the eyeliner. Apply the eyeliner on both the top and bottom lids and as close to the lash line as possible. On the upper lid, start thin at the innermost corner of the eye and make the line thicker as you move out. Pencil liners may give you a different, more dispersed effect than liquids so you can use both of these on different occasions to get slightly varying smoky eye looks.

An important component of the smoky eye look is the eyeliner on the bottom of the eye. Avoid liquid liners for this and use pencils instead as they are easier to smudge. Smudging the liner gives you a more natural look.

You can follow the eyeliner application with a brush dipped in eye shadow. Use an eye shadow brush for this and select a dark shade of shadow. This addition of eye shadow over the liner sets the line and makes the eye liner stay on for longer. It also gives a layering effect which enhances the smoky eye look.

Remember that your eyes and lips should never have the same intensity of color- only one of them should draw the attention.

Also note that smokey eyes do not always have to be black. You can use various colors such as brown, plum, etc. Just make sure that you stay in the same color range. You can use eye shadows that come in a trio of the same color range to make it easier for you.

How to do the Glamour Look

The perfect Glamour look transforms you from a beautiful woman into a sizzling, glamorous diva. This was a look perfected by the alluring damsels from the 40s and 50s. The splash of blood red lipstick, highly defined coquettish eyes, and flawless pale skin had these ravishing beauties grabbing attention wherever they went. Capture this ageless look for yourself with your very own makeup.

First Steps

Clear skin is the perfect canvas to create the pin-up look. However, you can simply cover up the rare blemishes with some skilful application of concealer before you start off your makeup. Start with a powder or liquid foundation. Take care that only a very thin layer is applied so that you do not get that harsh look once the makeup is completed.

Eye Make up for the Glamour Girl needs to be simple yet effective. Start with an eye primer applied to the entire eye area. If you don’t have a primer handy, use your concealer and apply thinly over your eyelids. If the concealer is applied thickly it looks uneven and also causes your eye shadow to clump together especially in the crease of the eye.

Pick light or neutral eye shadows (beige, pearly whites) to the top of the eye right under the brow and to the top of the eyelid. A slight shimmer over the lids is acceptable. Blend it well enough to add just a touch of glamour and glitz to your eye without taking the attention away from the eye and iris.

For the special cat eye effect that the 40s pin-up girls loved, use a thick line of dark liquid/pencil liner along both edges of the eyelids. Add a winged effect to the outermost corners which gives you the perfect cat eye look.

Keep in mind that it is easier to go from thin to thick when applying your eyeliner. Before you create the winged end, step away from the mirror, visualize where you want the winged tip to end and mark the spot with a tiny dot. Do this for both eyes so that you get perfectly symmetrical cat eyes. You can use gel liners and a fine tip liner brush for great results.

Combine black eyeliner and a contrasting color eye shadow for a dramatic look. Moss green and red eye shadows are good choices if you want a pin-up look with a difference.

The pin-up girls had perfectly arched eyebrows that lent definition to their facial features. Clean and sharp arches are what you need to duplicate this look. Use your tweezers to shape the eyebrows in the right way to achieve a sharp high arch. Add definition and correct the flaws with your eye pencils. Go for the darkest possible shades that blend with your skin color to define your brows. Take your hair color into account when picking out your eyebrow pencil color too. You can safely go two shades darker than your natural hair color if you have light hair. When you apply the pencil, make sure that the eyebrow is thicker towards your nose and thinner as its tapers towards your outer eye.

Add some false eye lashes to draw the attention to your beautiful cat eyes. Try out a half lash style by simply cutting off the outer half from a regular full strip lash. This half lash goes over the outermost corner of your eyes giving it an extra tilt and fullness to create that perfect cat eye look.

Cherry Red Lips

Deep red is a critical component of your pin-up girl look and the cherry red lips are a captivating feature to add. Start with a moisturizing lip balm. Use your lip pencil to outline your lips, taking care to make the line slightly beyond the natural curve of your lip. This gives you the appearance of having fuller lips. Use the liner to fill in gaps at the corners of your mouth. These gaps will be very visible when you talk or laugh. Fill in your lips with the liner to make the lipstick last longer.

Use a deep, vibrant shade of red lipstick to fill in your lip inside this outline. Use a brush to get a smoother, even tone over your lips. Blot the first coat with a tissue, dab a tiny bit of cosmetic powder and then apply the second coat for long lasting cherry red lipstick. Finish the look with lip gloss. For fuller lips, apply a tiny bit of concealer over the outside lines of the lips with a small concealer brush. The lighter tone around the lips sets off the redness of the lips and makes them appear fuller.

Women with light skin tones can pull off the pin-up look with lipsticks in plum shades while the warmer reds look better on women with orange- yellow skin tone. Keep in mind that darker shades usually look good on all women while lighter shades may give a washed out appearance to some. Older women, in particular, should opt for darker, brown based reds for their lipsticks rather than those with pink or orange tones.

Finish up with a light touch of powder pink blush or peach blush over the apples of your cheeks. Smile to reveal the curved ‘apples’ and apply the blush over them to get a ‘permanent’ blush that goes perfectly with your pin-up girl look. Combine with the classic 40s hair style with bandanas, pinned curls and rolls to complete your perfect Glamour look.

How to Apply Makeup on Darker skin tones

Here are some tips you can use to apply the perfect makeup for darker skin tones Choosing the right shade of foundation is critical to achieve a flawless look. Always try out the foundation before you buy it to ensure that it matches your skin tone perfectly. It is important for your natural rich skin color to be evident and not overwhelmed by the foundation. The wrong foundation shade can leave your skin looking ashy or chalky while the right one allows the natural richness of your skin to shine through.

You may want to achieve a different look each time you apply makeup. For a natural finish, pick up a sheer foundation which is usually available as a liquid. To cover up uneven skin tone or blemishes, opt for medium coverage foundation that is thicker. Matte finish foundation is perfect for oily skinned women who want to avoid the shiny, greasy look.

This keeps it on for longer and also prevents it from cracking around your eyes and mouth. Blend the foundation well until your facial tone matches your neck. Follow up the foundation with a dusting of loose or pressed powder in a neutral shade to smoothen it all out and to keep it looking fresh and natural.

Blush for darker toned women

A hint of blush adds a touch of color to dark complexion. Rich shades that go well with your lipstick for the day are the best choices. For day time makeup, you should typically use a light touch of blush but you can go bolder for evening looks. To achieve a dramatic look, use frosty colors and bronzers. Blush adds a touch of glow to dark skin that is quite difficult to achieve otherwise. It makes your face look lively and fresh.

It is important to choose the blush shade with care to avoid a harshly look. Pick a shade that enhances the skin’s undertones. Light skin tones go well with light bronze, pink or peach blush shades. Take special care with the blush application on lighter skin tones because it can easily appear too heavy. Women with medium skin tones can pick up light reds, oranges while dark skinned women look great with plums, fuchsias and deep reds. Bronze is a good color for any African American complexion. Avoid the bright pinks and pastels which will give your rich skin a pasty, chalky look.

One thing to keep in mind with blushes is that a bit of gold shimmer adds the perfect touch to dark skin. It gives you a stylish, elegant look without making you look overdressed. If you want your face to have a fresh look without sacrificing the sophisticated appearance, just add a touch of blush with a gold shimmer.

Apply the blush to the apples of your cheeks. Seasoned makeup experts also apply blush from the cheeks upwards across the side of the face right up to the hairline. If you are using a cream blush, lightly tap with a napkin to remove any excess blush.

Eye makeup for darker toned women

When applying your eye makeup, the deepest color is applied over the crease of the eye. A lighter shade or medium color goes over the eyelid and the highlighter, a lighter shade, is applied along the brow bone. A surprisingly good choice for the highlighter shade is toast or pale pink which enhances the eye shape in women with darker skin shades.

For the base colors you use over your eyes, those with mild, subtle undertones look best on African American complexions. If you have warm undertones to your skin, pick up orange, rust, honey or cinnamon shades for your eyes. Cooler complexions go best with blue and purple. Pink is also a good option, provided you are comfortable with the slightly brighter effect it bestows.

For the eye shadow, the darker the skin color, the brighter the colors you can flaunt. Adding a touch of shimmer with gold adds the perfect touch of glam to your eyes. To combine bright colors and shimmer, simply combine two complimentary colors, one of which is metallic, say purple and gold. This particular color combo makes for dramatic eye makeup that looks great both during daytime and in the evening. For subtle eye makeup, use earth tones like cocoa, toffee or gold. For a touch of color, you can pick up sapphire, light plum or olive green.

Smoky eye makeup

Many women prefer a more or less nude look for daily wear makeup and put on their smoky eyes for special occasions. For darker women, blue or purple is a good choice for a smoky eye look. Line your lower lashes with a stroke of black liner over the inner rims of the eyes. Next follow it up with purple shadow lined on lower lash line. The same color goes over your lids as well right to the crease of the eyes.

Add a blue shadow with shimmer to the center of the eye lids and blend well right up to the crease. Make the cat’s eye by extending the top line outward and up. Complete the look with a liberal application of mascara on both top and bottom lashes with emphasis on the outermost corners of your eyes. Some other good colors for the smoky eye look are purple, violet, blue, indigo, metallic navy blue, blue green. Choose iridescent shades to add just a touch of glimmer or go bold with a generous addition of shimmer and sparkle to the center of the eye lids.

Black and grey are also great choices for smoky eye makeup whether your skin is light cocoa or ebony. For mahogany skin complexions, add more grey to the mix to get the perfect smoky eye look. Fairer skin warrants the use of more black over grey for a dramatic effect.

Vivid purple eye makeup is a great choice for you if your skin has orange undertones. Yellow is an unusual color that instantly sets you apart from the crowd. This is a good color choice for women of color with red skin undertones, especially if your skin is mahogany or dark brown. The yellow shade highlights your eyes and gives you a perfect summer day look.

Blue brings out the richness of brown eyes to the maximum and is a great look for younger women who desire bright and trendy eye makeup. This color highlights your eyes and works well with smoky eyes too, especially when you use indigo, navy, gray-blue or deep blue shades.

Add a finishing touch to your eye makeup with liquid eye liner or an eyeliner pencil. Deep brown eyeliner sets off your eye makeup in the best possible way. Charcoal is a good choice for a more dramatic look but it needs to be applied with care and with the right color combination so that you avoid making your overall appearance too dark. The biggest advantage with African American skin color is that you can use shimmer and sparkle as well as bright colors without appearing overly made-up.

The right lip color for darker toned women

Choosing a lip color that accentuates your makeup without either disappearing or appearing bad is a challenge for women of color. The best option is to go for earth tones, dark burgundy, pale pinks and neutrals. Avoid going bright pink or light red.

If you prefer a more natural look, just dab on some lip gloss and leave it at that. Pick a gloss that is the same shade as your skin tone and you get a rich color that accentuates the pout. Skin tone lip gloss also keeps your makeup from becoming too colorful while giving your lips a perfect sheen.

For a cute, girly look, use gloss that is brighter. Shades like coral or peach add brightness to your face and give your lips some contrast against your rich skin color. These shades are perfect for women with warm undertones to their skin. Get a more feminine look with pink gloss which softens the lips and makes them stand out. Opt for the lighter shades of pink so that you add just a hint of color to your lips without making them stand out vividly in your face. Berry shades are a good choice when you want to add color in a subtle way.

In general, it is best to keep your lipstick shades subtle so that they do not draw the attention away from the rest of your face, especially the eyes. However, if you do love bold lipstick colors, you can choose to highlight only your lips by keeping your eye makeup and facial makeup toned down to the barest minimum.

Contouring is a tricky art to master; when done right, the results can be fabulous but a poor/uneducated effort can look obvious and fake. It is important to ensure that the best contouring practices are followed (such as when you shade, you must highlight to avoid making the face look flat and one dimensional).

Contouring with makeup involves the use of various cosmetic tools and working on multiple ‘problem areas’. The former comprises foundation, concealer, powder, lip color and eye color to name a few. The latter consists of the face shape, nose, cheekbones, jaw line, forehead, eyes and lips.

Corrective contouring is not a rigid technique, but a celebration of your uniqueness while playing up your best assets!

Corrective Contouring on Different Face Shapes

Experts believe that the oval shaped face is the most perfect one. An oval face is considered the most crucial characteristic of a classic beauty. Unfortunately all women cannot and do not possess this kind of facial shape and structure. There are a total of seven different face shapes identified by makeup professionals.

Identifying your face shape is critical for effective and flawless makeup. This knowledge helps you pick the right cosmetics so that you can use them on the right parts of your face to enhance the overall look. It helps you bring your facial shape and structure as close to the definition of perfection as possible.

How to Determine Your Face Shape

Determining your face shape plays a very important part as to how you apply your makeup. Not everyone has the same face shape and that’s why it is important for you to know your face shape so that you can enhance all your beautiful features while you hide the not-so- good ones.

Steps:

Place the mirror in front of you.

Take your red lipstick and make dots along your hairline, the sides of your temples, your cheekbones, jaw line and chin.

Connect the dots with each other.

Compare it to the 7 face shapes and see what face shape you have.

Different Face Shapes and their Characteristics

You need to understand different face shapes and their characteristics so that you can:

Identify your own facial shape or a client’s

Understand how it differs from the ideal oval shape

Learn how to correct the features to enhance looks

Let’s start with the seven basic shapes:

Oval Face Shape

The oval face is considered to be the best proportioned face shape and it has perfect balance. In simple terms, you could compare the oval face to an egg. The lower part of the face is narrower and the hairline is rounded and wider. The middle of the face is its widest part.

To summarize this face shape: Narrow forehead/ Small jaw line/Accentuated cheekbones

Long Face Shape

The long face is also called the oblong or rectangle face. The hairline, middle part as well as the lower part of the face is all more or less equal in width. The hairline may be horizontal rather than curved, stretching from temple to temple. The length of this face shape is greater than its width.

To summarize this face shape: High forehead/High cheekbones/Long chin/Small face

Square Face Shape

Very similar to the long or rectangle face shape, this face shape is characterized by a squared jaw and hair line. The main difference between the oblong face shape and square face shape is that the length and width of this face shape are nearly equal.

To summarize this: Wide forehead, cheeks and jaw line

Round Face Shape

A rounded jaw line and hairline characterize the round face shape. The length and width of this shape are almost equal. The round face is not a sign of chubby or flabby cheeks. In effect, slim women may have a round face shape as the facial shape has nothing to do with body weight.

To summarize this: Round hairline, jaw line and cheeks (which cannot be seen)

Heart Face Shape

This facial shape is also described as the inverted triangle shape. The upper most part of the face is the widest part. The lowermost part is the narrowest. The chin is pointed rather than squared or rounded. The hairline may run almost straight, from temple to temple and gives the face the overall look of a triangle turned upside down. But, for the true heart shaped face, the hairline has a widow’s peak.

To summarize this: Heart shaped hairline/Wide cheeks/Small face/Sharp chin

Diamond Face Shape

Narrow chin and hairline give this face shape a distinct diamond like appearance. The middle zone (cheekbones) is the widest part of the diamond shaped face structure. The forehead is less pronounced and gradually reduces in width to form a narrow and pointed chin. The lowermost and uppermost parts of the face are equal here.

To summarize this: The cheekbones are strong and well defined/The forehead is thinner than the cheekbones but wider than the chin

Pear Face Shape

Also described as the trapezoid shape or triangle shape face, this kind of face is widest at the lowermost point, the chin. The jaw line may be rounded. The hairline is the narrowest part of this face shape. This is a very uncommon face shape.

To summarize this: Small forehead/Wide cheekbones/Strong jaw line Some experts add an eighth face shape to this list- the hexagonal one. The hexagonal face is an angular version of the oval face. At the temples, the jaw line and cheekbones, you will see prominent angles. The middle zone is the widest part of this face. Due to the angles, this face shape appears to be hexagonal (with six sides).

How to Apply Makeup for Television, Magazines and Runways

If you think the women and men featured on TV, magazines and runways have gorgeous skin, hair and teeth, think again! After seeing them, you may wonder as to how they look so perfect. You may have even felt a little jealous of these people who are incredibly attractive. Well it’s high time you save yourself of all this guilt because no one’s perfect.

The women and men featured on television, magazines and runways have enjoyed the benefits of great makeup, along with a touch up or two. Right from their hair to their teeth, there are a number of makeup tips and techniques that are followed in order to bring about that flawless look. For instance, women on television tend to apply lipsticks in deep reds to help that dazzling white smile appearance.

Makeup can alter the facial structure in many ways as you’ve already learned. Using certain makeup tricks can create illusions of more defined features. Apart from giving them that flawless look, makeup techniques used on women and men on screen and on runways also helps boost their self-confidence. .

Applying makeup for the camera, television or runways

While being on television, you will surely want to shine and stand out amongst the rest, but you don’t want your skin to shine and look oily. Makeup techniques are extremely important for this reason so that the shiny foreheads and cheeks will not create any unsightly glares in front of the camera. Bright lights and television cameras can alter the appearance of a person to quite a drastic extent, and there is actually no way around it except to use makeup.

Even though most people think that makeup is mostly used for people who want to look better, the truth is that makeup is required for people on film or TV to retain their normal appearance. Film and television processes usually tends to introduce some amount of undesirable attributes to the features and skin tones that only makeup will be able to hide. With the arrival of high-definition television, the necessity for people skilled in the application of subtle but effective makeup has become very important.

While concentrating on the ears, you will need to be very careful as you need to apply the right shade of makeup as the ears are redder than the adjacent skin tones. When back lights are focused on you, the ears tend to shine to some degree. To bring down the shine, the ears will need to be covered with foundation, which are one to two shades darker than your face. Cover the foundation with translucent powder.

Fashion designers want to make style statements and tend to make the models wear colorful or edgy makeup. Others prefer to keep a very natural look so that the focus stays on their designs instead of the model.

Your product:

You should keep in mind while demonstrating the product is the use of natural light. Choose the location of your demonstration facility carefully; ensure that it has ample natural light. This will help the customers to decide if the makeup really suits them or not. Different types of lighting can falsify the look of the makeup so it is better if you use natural light while demonstrating the products.

Combine some specific makeup products with other products. For instance, use a primer along with foundation and while demonstrating a lipstick or lip gloss use a lip balm first. Such collaborations enhance the effect of the products. It also helps you in promoting two products at the same time by emphasizing on the importance of both.

Keep the customer's skin tone, skin type and physical features in mind before the demonstration. Don't go over the top with your demonstration and try to keep it as natural as possible. Remember that most of the times the customers need to purchase the products for their daily routine and not for a special occasion.

Pointers for a good demonstration

Use clean and hygienic makeup samples.

Demonstrate the makeup in natural light.

Don't use the product in an exaggerated way.

Closing the sale

Your job is not over until the customer actually purchases the products. So you need to ensure that the customer is completely convinced without putting too much pressure on them to buy. Apart from emphasizing the benefits and the quality of the product to the customer you can also use discount offers, sales and membership facilities to promote your sales.

Discount offers always attract customers as everyone wants to buy more for less money. Discount can be in terms of price or it can also be in terms of a complimentary product. Both these schemes attract customers to the store. Membership services can be used to lure customers. This option entitles the customers to a certain amount of discount on each of their purchases so the people become loyal customers of the store. Loyalty points go hand in hand with membership services and are also a good way of promoting sales.

Excellent customer service skills are based on immense patience and outstanding convincing abilities so no matter how demanding the situation gets, you should never lose your temper and act out in an aggressive manner.

Check if the customer is allergic to any product.

Choose products depending on the customer's skin tone, skin type and physical features.

In some cases, combine two products to enhance their effect. (Lipstick/Lip-Balm)

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Training Manual Makeover Namibia 2017

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